I've heard that we focus too much on the monarch butterfly to the detriment of other bugs. Its stunning beauty gives it a marketing edge that other insects don't have.
But monarchs bring people into the #pollinator world. Once someone gets into monarchs, they learn about caterpillars, wildlife habitat, native plants. And planting #milkweed and nectar flowers for monarchs helps lots of other #butterflies and #bumblebees.